Your website can be beautiful, but before you begin to address the look and feel you must address where you want the site to take you -- the most critical step in the design of a website is to define its purpose. IXI will discuss with you your online objectives and map out a design that will address those objectives. The requirements analysis will define what we want the site to accomplish. When we sit down with you, a year after designing your site, we need to address whether the site has been successful. By defining the site's objectives, and delineating the requirements to meet those objectives, we'll have a benchmark against which to measure.

To begin planning your site, we'll meet with you to complete the Website Development Worksheet . This document is a detailed roadmap that will enable us to remain focused on several things:

•  Website Objectives.

•  Advertising products & services
•  Selling products & services
•  Customer service & support
•  Product and corporate information
•  Creating brand awareness

•  Website Design Considerations

•  Search Engine Friendliness
•  Encourage Repeat Traffic
•  Viral Marketing Elements
•  Leverage Sales Force
•  Incorporate Permission Marketing
•  Encourage Customer Loyalty
•  Incorporate "Stickiness",
(encouraging visitors to stay a while)

•  Website Target Markets

With these critical elements in mind, IXI will set out to stun you with a beautiful design -- a look and feel that will incorporate functionality, professionalism and the unique personality of your organization.