IXI will complete your Website Design and Development project by following the steps of IXI's logical website development methodology.
• Define the Website's Purpose and Objectives
• Determine Relevant Content; Navigational Structure
• Create Functional Design
• Attention to Detail with Page Elements
• Website Test & Evaluation
• Online Application Development, Test & Evaluation
• Search Engine Submittal
• Administrator Training
• DEFINE THE WEBSITE'S PURPOSE
The most critical step in the design of a website is to define its purpose. IXI will discuss with you your target markets and online objectives and map out a design that will address the needs of your target markets and meet your objectives.
Common Objectives may be:
• Advertising products & services
• Selling products & services
• Customer service & support
• Product and corporate information
• Creating brand awareness
• DETERMINE RELEVANT CONTENT; NAVIGATIONAL STRUCTURE
Upon establishing site objectives, IXI will help determine content that is relevant to meeting those objectives and the navigational structure that best presents the content in a clear, concise and logical fashion. Initial thoughts on site navigational structure, utilizing dropdowns to assist in finding pages quickly.
Search engine optimization will begin in this phase as the content is prepared. Keywords and keyphrases will be derived from the first draft of site content, promotional materials, reviewing the websites of the competition and assessing website traffic logs.
• CREATE FUNCTIONAL DESIGN.
The objectives and navigational structure are then folded into a "look and feel" that will highlight the most important areas visually as well as capture the spirit of the organization. The site will not only look good - it will be tailored to channel Internet users to the areas of your site that will fulfill those objectives. A "mockup", or a graphical representation of the main template will be created and put online for client review. • ATTENTION TO DETAIL WITH WEB PAGE ELEMENTS.
Once the designs are approved, the "mockup" images are split into smaller graphic elements, with each individual element optimized for appropriate size and download speeds. Template pages are created from the HTML output. When the templates are created, page elements such as META tags, ALT tags, descriptive titles, etc., will be folded in that will optimize the pages for search engines. Consistency with fonts, font sizes, graphics, tables, and site architectural layout will ensure a professional look and feel. Pages are created from templates, and are published, replacing the mockup, and are available for review and comment as they progress. • APPLICATION DEVELOPMENT & INTEGRATION
Online applications are developed "in parallel" to the website development, and specific design templates created for the application. The application is integrated into the template, and the template into the navigational structure of the rest of the site. • WEBSITE TEST & EVALUATION
Completed web pages and Applications are tested and evaluated using different browsers and screen resolutions. Sample pages will be created from each and tested for functionality of template elements, content area restrictions, updating capability, and link verification. Upon completion of template testing, the site will be ready for the integration of page content. Page content will follow the guidelines specified for fonts, font sizes, graphics, graphic sizes, table specifications, etc. • SEARCH ENGINE SUBMITTAL
When the site has been completed and launched, with pages optimized for search engines, IXI processes your website through our search engine submittal program, submitting the site to over 100,000 search engines. Submittals to major search engines will be done manually.
• WEBSITE ADMINISTRATOR TRAINING
IXI will train you on how to update the website using Macromedia's Dreamweaver or Contribute, as well as how to use the database administration tools designed for the website. Training will be in a personal, one-on-one environment.
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