15 Digital Marketing ROI Metrics You Need To Know
Digital marketing and its corresponding metrics of success and ROI are evolving at break-neck speed.
Over the last few years (and especially due to COVID), the transformation to digital has accelerated years ahead of what was expected.
Any marketer who has ever dipped their toe into the Google Analytics pool can attest that the sheer volume of data available can be overwhelming.
In order to cut through the noise and accurately measure the ROI of your digital marketing efforts, it’s important that you’ve identified the key metrics you want to track.
In this article, you’ll find 15 essential metrics that will help you measure the ROI of your digital marketing, tell you if your efforts are successful, and show you where adjustments may be needed.
