3 Marketing Lessons From Gen-Z’s Favorite Brands
As the first generation that’s fully digitally native, Gen-Zers — those born between 1996 to 2012 — take the center stage in online shopping. Gen-Z’s spending power has reached $360 billion. And over 55 percent of those in the cohort, between 18 and 24 years old, has shopped online last month, according to a May survey of 1,117 individuals. That survey of U.S. Gen-Zers is from the advertising design automation platform Creatopy.
So what do you need to know about this tech-savvy generation? Chiefly, they hold brands to very high standards. According to the report, e-commerce platform Amazon, sports brand Nike, and fashion retailer Shein take the lead as Gen-Z’s top choices in terms of brands. Here are reasons why these brands attract Gen-Z shoppers.
