6 Tips for Social Media Imperfection
Forget “dress to impress.” When it comes to social media marketing, Meta says nobody should be caught wearing a suit to a house party.
In fact, low-production content is the way to share brand messaging as social media culture increasingly celebrates the informal. Meta’s latest post on social media marketing best practices says brands are publishing content that is too polished for the channels where they share it.
The surge of user-generated video content available online is leading to what Meta calls a “huge democratization” of content that favors “immediate, lo-fi, in-the-moment snapshots of our lives.”
The Facebook and Instagram owner cited two studies from 2019 as proof that brands should follow suit.
