A Step-by-Step Guide to Develop a Marketing Plan for Your Nonprofit
As a leader of a nonprofit whose success depends on donors and can only thrive with continued generosity, it’s fair to say that a strong marketing plan is mission-critical. Without it, not only will your nonprofit fail to build awareness for its cause, but you’ll struggle to gain the financial footing you need to make a real difference in your community.
The most successful nonprofits make a lasting, widespread impact because the administrative personnel behind them run them like businesses. In other words, they count every dollar, give a purpose to each penny, and invest a portion of those funds wisely into helping earn more. Similarly, all investments (time and otherwise) put into your nonprofit’s marketing efforts should warrant the same business-minded approach.
In this guide, you’ll learn five critical steps you need to follow to create a results-driven marketing plan that will help you grow your nonprofit in a sustainable way.