Adapt Your Digital Marketing Strategy to Post-Pandemic Consumer Behaviors
Not long ago, from Monday to Friday, many consumers went to offices where they completed “work life” activities. Then they went home, where they immersed themselves in “personal life” activities. On weekends, they did chores and went shopping.
Advertisers could count on this behavior as the status quo—until the pandemic hit. Suddenly, many people began working from home. As the pandemic eased, hybrid work became the norm and life became blurred. For many, tasks that were previously done at the office began to be done at home. Even as societies reopen, this change has triggered a fundamental, and now possibly permanent, shift in how we spend time online and created the “Workday Consumer.”
Although the blending of work and personal lives has changed the consumer journey, many brands risk being caught on autopilot with their digital marketing.