Look closely at photos posted to social media of people crossing a snowy bridge or getting ready to kayak in Nova Scotia, and you may find this: #ad. This hashtag informs users that what they are seeing is an advertisement, and a social media influencer will get compensated.
Marketers and brands often employ influencers, not only to reach a wider audience, but to do so with the appearance of authenticity, often incorporating real customers in the campaign. But with news of million-dollar fines and the fallout from influencer tantrums and insensitive statements, where do marketers stand today with their influencer game?
