Although risks are present, generative AI is on par to change content marketing forever. The areas where it has the largest impact are ideation, saving time, and generating content. In a recent 2022 Aira survey of marketers worldwide 58.9% stated that they already used AI tools to optimize existing content. The most effective ways ChatGPT and other generative AI tools have enhanced content is through repurposing it to create related content, personalize it by tracking buyer and customer behavior, creating high-ranking content by generating millions of competitive keywords, and testing content to determine which yields the best results.
Despite the excitement around generative AI, only 13% of marketers in the Aira survey think AI content is already indistinguishable from human content. As a result, it is unlikely that generative AI will be able to fully replace content marketers especially when it comes to creating content that is original, brand-specific, authoritative, and ready to publish.
