The marketing landscape is noisy. Traditional social, email and display marketing channels are in decline, making it difficult to stand out. It’s hard to stay ahead of customers’ changing preferences for engagement. And if you can catch a customer’s attention, how do you provide something different that will make them want to engage with and buy from you?
At Spectrm, we saw over 30 million conversations happen. But despite what we already know, we wanted to learn more about the current successes and struggles of marketers today. In a survey of 400 B2C marketers for our State of B2C Conversational Marketing report, we learned that marketers are finding their traditional channels in decline due to oversaturation, privacy restrictions and changing customers behaviors—but they’re finding success through new channels.
