Digital marketing strategies sit at the foundation of every memorable brand campaign of the past few years. When it’s done right, a variety of channels combine to create a cohesive, share-worthy experience.
But what is digital marketing? Advancements in technology have ballooned what can fall under the already broad term. These same advancements have also created more engaging experiences for users, who are already spending more than two hours per day on social media alone.
Now that the internet is so deeply intertwined with our everyday lives, maybe the real question is “what isn’t digital marketing?”.
That’s what we’ll be exploring in this article, along with the foundational channels and tactics marketers will need to keep in mind as they plan for success today, tomorrow and beyond.