Fewer Than 50% Of Nonprofits Have A Digital Marketing Strategy

Small nonprofits might have the opportunity to be nimble and quick in their operations, but one wouldn’t know it by looking at their digital operations. According to a new study based largely on organizations with fewer than 100 employees, many are missing opportunities to spread their message online.

Fewer than half of responding nonprofit managers reported having a codified digital marketing strategy, according to data from digital marketing and technology agency Tapp Network in Wilmington, Del., and San Francisco-based civil society organization consultancy TechSoup. Most managers are conservative when it comes to advertising on the web: Only 23% use paid ads, and of those, four out of five spend less than $500 per month on paid advertising.