A universal truth: A leader is only as strong as their team. No matter what you are aiming to accomplish in digital marketing—or any marketing, for that matter—you will have difficulty getting there if you do not have talented and reliable teammates to depend on.
While there are typical digital marketing team structures that many departments adhere to, each company’s marketing mix, needs and internal proficiencies are different. You can rely on agencies and freelancers for additional support, but there are some core roles that I believe are too critical to outsource and should be in-house to ensure consistency across initiatives, leverage internal knowledge and set up the framework for organizational growth. Let’s explore the top five digital marketing roles that I would never (ever) outsource:
