Five Strategies For Turbocharging Your Growth Marketing
Growth marketing has been growing in popularity for several years now, but how does it differ from traditional marketing, could it benefit your business, and if so, how can you employ it?
Growth marketing seeks to engage new customers (and retain existing ones) to drive revenue and grow the business by improving the metrics involved in the customer acquisition and retention processes.
These metrics typically include website visitors, lead-to-customer conversion rate, activation rate, customer return/retention rate, referral rate, customer acquisition cost, customer lifetime value, and email, ad and social media engagement metrics.
