Consumer spending makes up more than two-thirds of the U.S. economy. With inflation and economic uncertainty, customer buying habits are changing. Although spending has remained strong through inflation, 90% of respondents to a survey conducted by Wildfire say they were more interested in discounts, coupons and incentives.
Business owners need to adapt now to these changing consumer behaviors. The good news is, emerging technology makes impacting consumer behavior easier than ever. One solution increasing in popularity, particularly within the hospitality, tourism, restaurant, retail and franchise space, is integrated WiFi marketing.
For franchise and multi-location business owners, there are several specific ways integrated WiFi marketing can and improve business functions. Some of which include:
