How the Metaverse will change digital marketing
Marketing has long been a crucial tool for businesses to scale. With time, the marketing space experienced rapid innovation. From traditional marketing to digital marketing, it has seen it all. However, with the breakneck speed with which the digital space moves, adopting the latest versions of marketing is the obvious choice. The Metaverse, a virtual world, is touted as the next evolution in the digital marketing industry.
In simple words, the “Metaverse” is a network of virtual worlds where people can interact with each other in a more real, visceral way than they do currently. Similar to a 3D version of Snapchat’s Bitmoji, it involves a shared virtual space where virtual avatars represent users.