How To Adjust Your B2B Marketing Strategy In An Economic Downturn
Let’s be honest, B2B marketing and sales have always been tricky. But now, a global pandemic, supply chain disruption and skyrocketing inflation have forced budget cuts and layoffs. Much of the guidance given to startup founders are firm precautions to help navigate the current economic downturn.
Capital efficiency has catapulted to top priority across companies, including marketing. Doing more with less is difficult. For marketing leaders, an obvious place to start is reevaluating your budget allocation and eliminating marketing tactics that aren’t directly tied to revenue generation.