How to Conduct a Market Research in 7 Steps
Market research is the process of gathering information that a company conducts on its target audience and its reference market using a series of methodologies and tools, which today are mainly digital.
Market research helps companies achieve a number of important objectives, such as verifying the success of a business proposal, accurately iterating on an existing product (especially based on data analysis), and having an accurate understanding of how the brand is perceived. These objectives make it easy to see why the questions around “how to do a market research“ are firmly at the top of the list of priorities for marketers and corporate decision makers.
