How to Do Digital Marketing in the Age of Privacy
Have you ever had an online ad follow you for days on end? It appears as you’re scrolling through social media, on the sidebars of your favorite news column, and above the navigation bar of that website you love. Like a ghost, it tracks your behaviors with a quiet, sometimes creepy, determination. This e-haunting is thanks to digital marketers, who are tracking your online behaviors to showcase their products and drive sales.
Within the past few years, digital marketing efforts have shifted their strategies. Before, marketers relied heavily on third-party cookies to deliver highly-targeted ads. Through various web browsers, they were able to collect sensitive data about consumers and re-target campaigns based on this highly specific information. Utilizing these strategies led to severe privacy risks and the distrust of the public. There is a reason why so many internet users block cookies from their web browsers to this day.
