Restaurant customers recognize their differences from one another and want an experience that is tailored to them, speaking to their wants and needs. A recent report from PWC cited that a whopping 82 percent of consumers are willing to share some of their personal information to receive a better and more personalized customer experience. Also, personalized experience was referenced by 87 percent of respondents to PWC’s survey as one part of the buying experience that is most important to them.
Integrated WiFi marketing is a huge assist where users connect to a business’s WiFi and can then receive real time messages directly from a franchise or business via SMS messaging. For brick-and-mortar franchises, this is an effective communication tool that takes valuable customer data from WiFi hotspots and utilizes it for effective customer outreach. This allows for the creation of highly segmented and targeted customer lists, which ensures when a business is requesting a review, sending a coupon or other customer outreach tactics, accumulated data informs businesses who will respond best to each message type. For example, integrated WiFi marketing tracks the duration a customer is at a business’s location as well as other key data like buying habits and hours frequented at a location. This makes it much easier to reward customers for their loyalty because businesses and franchises can learn customers’ buying habits and time spent at a franchise location or storefront.
At first, a brand and its offerings may be enough for customers to come in and purchase their products or services and spread the word. Taking a business or franchise to the next level, though, requires understanding of these different considerations and customer types. While there are many ways to categorize potential customers from accumulated data, this article reviews the four customer types most likely to give businesses a significant boost.