Marketing Start To Finish: How To Track The Entire Journey
You’ve just had your best month ever. You’re ecstatic that your business is booming. After the champagne bottle empties and streamers come down, however, you’re left with the overwhelming questions: How do we do this again next month? How do we capitalize on this to continue the growth? And, from your marketing team’s perspective, how do we replicate this result?
If you’re working from a single source of truth in terms of attribution tracking, this will not be difficult to do. But if you are relying on unsound data or if there are gaps in your attribution, then replication and capitalization are highly unlikely.