On Digital Marketing: Is your unique ‘unique?’
One of the fundamentals aspects of branding your business is determining what sets you apart from competitors. It’s important to be clear about why your business is the right choice when consumers are reading, watching and hearing marketing messages from sellers on every platform.
This point of differentiation is your Unique Selling Proposition, the distinctive benefit you offer that allows customers to choose you over another business. Your USP shapes everything from the colors and language your business uses to the content you publish to attract, engage and convert customers. But in a sea of competitors, how can the average business owner ensure their uniqueness?
The collective advice is to define the problem you’re solving, identify your key strengths and find a niche to target. When it comes to your marketing the focus is often on the product being sold, but when determining what your USP is, it can be helpful to turn the attention to you. Identify what make you, the business owner, unique.