Gone are the days of blindly marketing to consumers and guessing what it is people want. Today, consistent communication with customers is critical when it comes to a thriving business. By owning your customer data, you can drive sales, save time, save money and build stronger customer relationships.
This proved especially useful during Covid-19 when restaurants and hotels needed to pivot and distribute updates, offers and incentives to sustain revenue via direct outreach. Even in times of uncertainty, the ability to effectively communicate with customers hinges on solid data.
