Digital Marketing for Start-Ups / Product Launch

Digital Marketing for Start-Ups / Product Launch

Whether you’re in a pre-launch, post-Product / Market Fit (P/MF), or an expansion stage, Growth Hacking – the methods, tactics, and especially the mindset behind it – can be leveraged by companies at all stages to accelerate growth. This will include making sure all financial requirements are being met to help make the business strong and support that growth. Using companies such as Early Growth for accounting purposes as well as CFO consulting.

Of course, the stage of your company will dictate what growth you’re trying to achieve, the success metrics for those initiatives, and the methods or tactics you’ll use. If you’re launching a new product you may want to go for an interesting campaign using 360 product photography.

For example, in a brick-and-mortar store, you could incorporate music from various OSTs from movies as well as general soundtracks, which could not only create an ambiance that the patrons might like but also keep them in the store enough to buy something. For scenarios such as this, you could opt for legal streaming business music solutions such as Cloud Cover Music or Spotify business which could help you in improving your business prospects. In the case of a website, you might need to generate traction before launching the product and you get your website out there. Start-ups could use several techniques to include:

  • Creating a a Pre-Launch web page
  • Building relationships with influencers
  • Create a sense of urgency
  • Create engaging content
  • Share content across social media properties
  • Blogging
  • Expand your email list and utilize it
  • Provide Sneak Peeks
  • Create videos for your YouTube Channel
  • Hold competitions
  • Use your email signature
  • Guest Posting on other blogs
  • Flyers/Posters when appropriate
  • Framing what the user will gain from your product
  • Create a party atmosphere around your launch
  • Fan the sense of urgency with a countdown
  • Consider a Scarcity Approach
  • Create a slide show
  • Real world events ahead of launch
  • Traditional CPC/CPA Marketing
  • Crowdfunding
  • Use Beta Testers if your product is SaaS
  • Throw a launch party
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We can help you if …

  • You have no defined digital marketing strategy
  • You have no Social Media presence – or you are active Social Media but need someone to implement strategies and tactics that grow your followers, engage and retain them, and help convert them into leads and customers.
  • You’re not blogging – Or you have a blog but need optimize its ability to generate qualified traffic and leads for your business.
  • Your website cannot be found – you need an SEO strategy and need to implement tactics to improve your on and off-page SEO.
  • You aren’t doing any email marketing – or you have started a newsletter with help from this article here, but have no strategy to ensure emails are being delivered, opened, and clicked on.
  • You have a new product ready for launch, but need to craft a strategy around its messaging and marketing
  • You’re ready to acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns – but need someone that can manage the strategy, execution, and optimization across channels.
  • You need a Logo or Graphic Designer who can use their creativity and skills not just to make marketing materials more attractive, but to improve user experience, create brand consistency, and get specific results.
  • You don’t have a website at all! You need a developer that works well with graphic designers, product marketers, and other internal stakeholders to bring to life your brand, product information and collateral, and other website content.

Digital Marketing is expensive.

We understand that startups are running on shoestring budgets. You need a self-starting growth hacker that can demonstrate expertise in many areas of digital marketing to take your business to the next level!

Average Salaries in Baltimore area:

  • Inbound Marketing Manager ~ $74,000
  • Social Media/Community Manager ~ $59,000
  • Content Marketing Manager ~ $78,000
  • Blog Manager ~ $87,000
  • SEO Manager ~ $103,000
  • Email Marketing Manager ~ $69,000
  • Product Marketing Manager ~ $85,000
  • Paid Marketing Manager ~ $52,000
  • Public Relations/Media Relations Manager ~ $53,000
  • Graphic Designer ~ $57,000
  • Web Developer ~ $94,000
The experts at WebIXI can provide the expertise you need at a fraction of the cost!

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