The Most Underrated Digital Marketing Channels

If you ask most direct-to-consumer brands what their core marketing channels are, the general consensus is that they focus heavily on Meta Ad platforms (Facebook & Instagram), Google Ads (includes YouTube), dabble in a little TikTok, and email marketing for retention. There are hundreds of other tactics and channels that don’t make the cut, mainly due to budget constraints or other limiting factors, but there are also underrated channels that can give brands easy wins that they should consider.

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