Believe it or not, but there was once a time when Pepsi was arguably this country’s most popular and prolific marketer. The brand holds an impressive eight spots in the USA Today Ad Meter’s 10 Best Super Bowl Ads of the 1990s.
The 1990s are recent enough to still have familiar cultural references and marketing strategies—celebrity Super Bowl ads, anyone?—but also long enough ago to exist in a media environment that wasn’t as fragmented, making TV, movies, music, and yes, even ads, part of a pop monoculture.
