In the current era of digital innovations, Instagram has long reigned supreme. The Meta-owned platform has been the top choice for creators and brands alike, offering a visually focused platform that has helped launch countless careers and campaigns. However, in recent months, TikTok is not far behind Instagram.
According to a new study conducted by Emplifi, Instagram is still the prime choice for internet marketing campaigns, with an estimated ninety percent of active influences on this platform. However, TikTok is not far behind, it hosts sixty-six percent of influencers. While Instagram’s dominance in space is still undeniable, the report suggests that TikTok’s rapid rise is worth watching.
One of the key reasons for TikTok’s fame in the influencer marketing space is its ability to reach younger people. The platform’s average consumer base is aged between 10 and 19 years old, making it an attractive platform for brands looking to target a younger demographic.