Trends In Growth Marketing That Will Affect Your Success In 2022
Generating awareness to bring in new customers or prompt existing ones to make additional purchases lies at the heart of marketing. Without sustained growth, a product or service line will start to fade away. While a traditional marketing funnel turns awareness into purchase decisions, growth marketing takes it a step further.
As a practice, growth marketing uses data and experimentation to optimize each stage of the funnel. Although the goal is to figure out ways to turn more leads into purchases, growth marketing techniques help determine what works with certain audiences.
