With TikTok accounts, Instagram Reels and beyond, the age of video content is now. How often do you see a video ad pop up on your social media while browsing your preferred platforms? You might not even process the advertisements anymore and keep scrolling.
A video ad likely catches your attention every once in a while, but why? Was it the coloring, a funny intro or something that was relevant to your niche interest?
In the age of constant content, it can be easy to turn off your brain while perusing Twitter or catching up on community drama via Facebook. However, actively observing how ads attract you and what other marketers are doing in your industry is vital to sustaining a winning video marketing strategy. What are other successful campaigns doing, and how can you take what they’re doing and make it better?