What Is The Future Of Digital Marketing?
The pandemic and subsequent lockdowns have had numerous effects on our lives, one of which is the way virtual spaces have been given a new license to be seen as a marketing channel. After all, if the experiences we have online are no less real than those we have when out and about or watching TV, the impact of marketing in those spaces should be just as effective.
We have reached a pivotal point where technology, fueled by the likes of 5G, AI and edge cloud processing, is enabling organizations to seamlessly mesh virtual and physical worlds.
Early attempts at harnessing this kind of ecosystem were a little gimmicky. In 2000-2001, there was quite a buzz around a handheld barcode reader—the CueCat—that allowed users to scan a barcode to take them to a webpage. At the time, this was pretty advanced technology, but the fact that the company behind it no longer exists goes to show that weaving the virtual world with the physical world still had some way to go.