Where 2022 Ad Spend Is Going (And How To Get Ahead Of The Trends)
There is a multitude of factors to consider and important decisions to make when creating an advertising budget. Aside from choosing the right channels and tactics to meet their own strategic goals, a brand must take the state of its industry as well as the latest marketing and advertising trends into account to create ad campaigns that will stand up against those of its competitors.
Brands don’t want to jump on any old bandwagon or social platform without a good reason to do so, and this year, they’ll once again be seeking the right avenues to reach their target markets. From diversifying with an integrated multichannel approach to doubling down in a specific medium such as digital, television, print or social, the options are endless.
