Why Your Nonprofit Should Invest in Search Engine Optimization
Every company needs a strong marketing strategy – even nonprofits.
However, most nonprofits haven’t considered investing in search engine optimization (SEO), even though it can have one of the highest returns on investment.
SEO, specifically for nonprofits, is the process of optimizing your website to increase organic visibility when people search for topics like education, fundraising opportunities, volunteer opportunities, or other aspects that promote your mission.
Let’s dive into what SEO is, how it works, and SEO best practices for nonprofits.