Our LinkedIn Lead Generation Filters
When creating campaigns, it is important to define the specific marketing persona you wish to reach. This will allow us to create a highly specific message that will resonate with the target audience. Our LinkedIn Lead Generation Filters will allow us to target specific audiences based upon the information within their profiles.
Basic Search Filters
Relationship – target 1st, 2nd and/or 3rd degree connections
Keywords – search based upon keywords and phrases the prospect is using in their profiles
Title – target the decision maker by specific job title
Company – target prospects who work at specific companies (current and past employers)
Locations – target prospects within broader geographic regions as defined by LinkedIn.
Industry – target your prospect’s industry (as defined by LinkedIn)
School – target alumni from specific schools and universities
Advanced “LinkedIn Sales Navigator” Filters:
Our LinkedIn Lead Generation Program is compatible with LinkedIn’s Sales Navigator! If you have a premium subscription through LinkedIn, we can use additional filters to target specific demographics for our campaigns. These include…
Top Filters:
Keywords – search based upon keywords and phrases the prospect is using in their profiles
Past Lead and Account Activity – reduce duplication by removing potential leads that have been viewed, saved or have been contacted previously
Geography – place a finer geographic pin point on your prospect’s location (individual towns / cities)
Relationship – target 1st, 2nd and/or 3rd degree connections
Industry – target your prospect’s industry (as defined by LinkedIn)
School – target alumni from specific schools and universities.
Role & Tenure Filters:
Seniority Level – Define your prospect’s seniority level within their company (as defined by LinkedIn)
Years in Current Position / Current Company – define exactly how long your ideal prospect has been with their current employer.
Years of Experience – define exactly how much experience your ideal prospect has.
Function – If a specific job function is the decision maker for your services, we can filter our campaigns to target those that fit that role in the company
Title – target the decision maker by specific job title
Company Filters:
Company – target every employee who lists your ideal client as their employer (current and past employment)
Company Headcount – target companies who have a specific number of employees.
Company Type – Looking for public companies? Private? Nonprofits? Educational Institutes? Government Agencies? We can target that.
Other Filters:
Groups – LinkedIn Groups can be a fantastic source of prospects – we can target members of specific groups for custom messaging
Tags – By utilizing LinkedIn Sales Navigator’s Tag feature, we can begin to pinpoint even more custom audiences. Have a favorite client you want to duplicate? Tags can help identify similar clients based on their LinkedIn Profiles. Want to target companies with a specific income range? Tags can do that too. Time to get creative!
