Pay Per Click Campaigns

Pay Per Click Campaigns

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is the process of gaining website traffic by purchasing ads on search engines.

While you may be building up your inbound marketing team, paid marketing strategies, in moderation, can help you grow and scale your organic inbound marketing efforts. And a paid marketing professional is exactly what you need to cover all your bases, since paid marketing tactics like pay-per-click (PPC) advertising and retargeting can involve a lot of day-to-day maintenance.

WebIXI will help you acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. We will manage all external, online acquisition marketing –managing the strategy, execution, and optimization across channels.  We can help you with:

  • Google Adwords PPC
  • Geofencing Campaigns
  • Remarketing Campaigns
  • Facebook Advertising Campaigns
  • Google Grants Management


Search Engine Marketing may be a good fit for your organization if:

  • Your organization needs to reach the top of the search engines immediately
  • Your organization needs to target keywords that you can’t rank organically for
  • Your organization wants to specifically target users surrounding a specific geographic location
  • Your organization wants to display advertisements specifically to users who have visited your site
PPCWebIXI will:
  • Manage the strategy and setup of your paid campaigns.
  • Execute Keyword Research
  • Assist in defining a specific target market so that money is not wasted on users who will not utilize your services
  • Measure and optimize your paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
  • Adjust ads and bidding structures to help improve ROI and Quality Scores
  • Create and adjust of landing pages to optimize for conversions
  • Research and test partnerships with new vendors to expand your reach and/or lower our cost-per-acquisition.
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
  • Craft landing pages and lead generation forms for your content to distribute through relevant paid programs.
  • Report on our progress with suggestions for future changes
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep you ahead, including updates to social media marketing, attribution, and programmatic media buying.