Conversion Rate Optimization

Conversion rate optimization (CRO) provides a significant opportunity for organizations of any size. It takes a scientific approach to optimizing websites and enables organizations to convert more visitors into subscribers or customers.

When it comes to internet marketing, you can generate more revenue in one of two ways. You can drive additional traffic to your site in order to increase sales, or you can improve the effectiveness of your site to boost sales with the same amount of traffic you’re currently receiving. Conversion rate optimization (CRO) focuses on the latter.

With conversion rate optimization, you evaluate your website’s sales funnel to identify ways you can improve your site in order to get a higher percentage of people to sign up for your product or service. Next, you come up with a hypothesis to test, and then you create a new version of a web page or landing page to test against your current version to see which one is more effective at getting visitors to sign up or buy. In the end, you implement the variation that convinces the highest percentage of people to buy what you’re selling.