3 Ways To Use Your B2B Marketing Budget In 2022
The beginning of a new financial year means new marketing budgets, but what should you invest in?
In 2020, B2B marketing changed, and marketers approached leads with a “serve, not sell” mentality. This meant changing their core messaging and using empathy to build relationships and shift prospects through the sales funnel. So, by 2021, brands had reshuffled their entire—if not a large majority of their—B2B marketing strategy.
With marketing methods and technology advancing, here are three creative marketing ideas you should invest in, in 2022 and beyond: