Are you using several sales/marketing tools to manage your prospects and clients?
Does using multiple platforms make it difficult to locate data and make useful, relevant, connections between the data in each of the systems?
Sales and marketing teams use many tools to execute and track their campaigns — all of which address the goal of connecting with target markets and fueling growth. These tools support objectives including, but not limited to, tracking leads and customers, publishing new website content to boost traffic and drive engagement, sending emails to segmented contact lists, etc. Your sales and marketing team likely will also pull regular data and activity reports that they can share with management and other departments.
Typically, these activities require them to toggle between different marketing tools: one for customer relationship management, one for website content management and one for email marketing management etc. This scattered approach not only wastes your time jumping between platforms — it makes it difficult to locate information and make important, relevant connections between data in those systems.
Investing in an all-in-one marketing platform will:
- Minimize time wasted and operational costs. Salespeople and marketers have the means to be more productive with all information included under one umbrella. There is also less technology upkeep, and institutional knowledge loss with staff turnover.
- Make it easier to access and digest data. When data operate in silos, marketing and sales teams must manually piece together analytics for a holistic view of the customer journey. For instance, an email marketing platform may tell you that a prospective customer opened and clicked the CTA on your latest email. But when did that prospect first visit your website? What, if any, communications have they had with the sales team up to this point?
- Create a more collaborative environment. When sales and marketing functions are tightly aligned, research shows businesses enjoy a 38% higher win rate for sales and a 36% higher customer retention rate.
- Streamline business security measures. Eliminating data silos with an all-in-one marketing platform creates a more secure environment. From one comprehensive tool, marketers and sales teams can maintain a clear overview of the customer data they’ve collected and currently store.
- Optimize the user experience to boost sales. An all-in-one marketing platform provides comprehensive data results in a frictionless user experience where prospects and customers feel understood and ultimately develop a sense of trust with the business
