Threads is an Instagram companion, meaning you utilise your existing photo-sharing account in the creation of a Threads profile. It does everything that Twitter can do generally, apart from missing a few basics:
- A proper search functionality
- Private Messaging
- Hashtags
- A ‘following’ feed.
According to various news outlets, there have been over 10,000,000 sign-ups already, which is certainly attributed to the ease-of-access (and in-app marketing) with the linked accounts. Head of Instagram Adam Mosseri is keen to ensure that users are able to “find enough value in the app to keep using it over time” once the hype dies down.
