Digital Marketing: How Far We’ve Come… And How Far We Have To Go
Since its genesis decades ago, marketing has undergone a series of metamorphoses with the rise of the telephone, followed by television, personal computers and the internet. Now with smartphones, big data and SEO firmly in place in our lives, the question is: “What’s next for digital marketing?”
I often contemplate whether the technological advances we pride ourselves on are doing the industry a disservice. Even as I sit writing this piece, my phone’s blowing up with spam calls, derailing my train of thought. Most of the inbound marketing traffic I receive lands in my junk pile. I might read some of it if I’m bored on a plane, but the chances are pretty slim. Just think of all the hours of wasted time and effort—not to mention marketing dollars—that end up in the proverbial black hole.
