Digital marketing is unique on many levels. Unlike any traditional form of marketing, it can be totally free (which means small businesses can compete with huge brands).
Unlike most other forms of marketing, in digital marketing creativity and authenticity can win over large budgets (which is another opportunity for small businesses and personal brands).
And yet, digital marketing is still often misunderstood, and as a result, businesses go back to other (old) marketing channels or fail to see any solid results.
Here are old digital marketing mistakes that I still see being made by small businesses:
