If you are a B2B organization trying to find right-fit clients, consider the words of Prince Harry’s ghostwriter J. R. Moehringer, writing in the May 15, 2023 edition of the New Yorker.
The ghostwriter and the prince were fighting over a passage that Harry wanted in and Moehringer wanted out of the memoir Spare.
An exasperated Moehringer told Harry, “You want the world to know that you did a good job, that you were smart. But, strange as it may seem, the memoir isn’t about you…It’s a story carved from your life, a particular series of events chosen because they have the greatest resonance for the widest range of people.”
In other words, it’s not about you, it’s about the reader. The same truth holds for digital marketing.
“Stop talking about yourself and start talking about the problems you solve and who the audience is that you are solving them for,” says B2B digital marketing authority Lori Highby.
