How New Digital Privacy Laws Will Impact Your Marketing Plan
As governments across the world react to global scandals such as the Facebook-Cambridge Analytica data breach, more and more countries, including the U.S., are rolling out privacy laws to protect the personal identifying information (PII) of digital citizens.
The most significant of these changes for digital marketers is the consumer’s ability to opt out of tracking. If you can’t track your customer’s digital footprint, how on earth are you going to know where to market to them? All is not lost, though — marketing just needs to pivot.
