Emotional resonance is all but mandatory in today’s marketing landscape. You can’t just make a stellar product and count on buyers to come to you—you have to lure them in. And with inflation prompting customers to prioritize savings, you can’t count on brand loyalty to keep them coming back.
To gain and retain a customer’s attention in an increasingly competitive and unpredictable marketplace, you need to build deep and lasting connections. Then, like a good romantic partner, you must make them feel truly seen and understood. Here are some ways to get started.
