One of the biggest challenges for small business owners is getting a break from the day long enough to focus on marketing. This is a big deal considering that nearly half of American small business owners run marketing entirely on their own and often spend less than two hours a week on it. Those with marketing departments often have small, stressed-out teams of two or three tasked with doing the work of a dozen people.
Enter the marketing agency. When a small business owner brings in external support, it saves them and their staff time, money and bandwidth. Marketing teaches two things about business — what works and what doesn’t.
