Nonprofit organizations are inherently positioned as idealistic and mission-driven; the savviest nonprofit leaders know how to leverage that strategic edge. Yet, many organizations struggle with the concept of marketing and communications, failing to realize the impact and value.
Systemic and multifaceted marketing is necessary for an organization to create awareness, generate internal and external growth (revenue), raise critical funds and develop relationships, as well as for the overall advancement of a mission. In this article, let’s look at some common hurdles, mistakes, advice and recommendations in today’s nonprofit marketing landscape.
