Planning Your Social Media Marketing Budget? Consider These Nine Questions
As social media evolves, so should your social media marketing budget. Changing trends and platforms may mean putting some advertising dollars behind your campaigns and investing in creative talent to help you create and manage content.
When determining your social media marketing spend, it’s important to create an effective and specific marketing budget that factors in the content, paid ads and other investments that allow you to market to the right audience. To that end, a panel of Young Entrepreneur Council members explained the specific questions you can consider when deciding how to break down your social media budget.
