Three Trends That Could Affect Marketing And Communications In 2022
The year 2021 continued to throw some curveballs at CMOs looking to get their feet back under them after a tumultuous 2020 and 2021, and 2022 doesn’t look like it’ll be much different. I believe we’ll continue to see the Covid-19 pandemic looming large over marketing next year, and its impact could shape everything from the role and responsibilities of the CMO to the pressure on marketing to effectively support recruiting efforts, sales and lead generation goals, and organizational exit strategies, particularly if we see a red-hot M&A market.
