With ChatGPT writing for blogs and MidJourney generating jaw-dropping artworks that have already won prestigious prizes, it is no surprise that AI has become the talk of the town. This new stage of evolution in digital tools promises to become our future that will influence all spheres and sectors, including digital marketing.
As a matter of fact, it has already put down its roots in the digital marketing universe. According to Forbes, over 80% of companies used AI machines or integrate some form of AI technology into their online marketing activities in 2018. At the same time, a 2019 survey by the American Marketing Association revealed that implementation of AI had jumped 27% in the previous year and a half. So, AI is certainly here and is slowly but surely conquering the marketing world.
The best part is that AI’s introduction into the digital marketing routine has not gone unnoticed even in such a short time. The study conducted by Capgemini shows that 75% of those who implemented machine learning managed to increase sales by more than 10%.
