A love letter to an increasingly distant era of marketing.
Yesterday, a friend of mine (who’s in his 60’s and works in a bakery) was waxing lyrical about OpenAi’s industry rocking chatbot, ChatGPT.
How the hell does a 60-something-year-old baker know about ChatGPT?!
This got me thinking about the relevance of traditional marketing in the modern era, does it have a place? Can it adapt to survive?
Or, rather upsettingly, has it gone the way of the humble cassette? Consigned to the annals of history, only dredged out to confuse a more modern generation.
