The Gist
– Market limitations. Focusing solely on demand generation leaves businesses open to a smaller portion of the market, neglecting the importance of building brand awareness.
– Gumball mentality. The dangerous mindset of expecting immediate leads from marketing campaigns overlooks the value of long-term brand building and awareness efforts.
– Brand revival. To achieve a balance between brand and demand, marketers must invest in comprehensive branding strategies, appeal to buyers’ emotions, and modernize content and measurement approaches.
